About Keystone Business Consultants
Keystone Business Consultants provides fractional CFO services to small and mid-sized businesses. We help business owners and leadership teams gain clarity into their financial position, improve cash flow, increase profitability, and make better decisions backed by reliable data.
Headquartered in Mars, PA, we serve clients throughout the greater Pittsburgh area and Western Pennsylvania on-site, and work with businesses across the United States through our virtual engagement model. Whether you’re across town or across the country, the level of financial leadership, attention, and rigor is the same.
Our clients are typically businesses generating between $1M and $30M in annual revenue that have reached a point where they need strategic financial leadership but aren’t ready for the cost of a full-time CFO.
Meet Christopher Woullard, CPA – Founder & Lead Advisor
Christopher Woullard is a Certified Public Accountant with a career built across some of the most demanding financial environments in the country. His experience includes Ernst & Young, one of the Big 4 accounting firms, a publicly traded company, and a $1.5 billion privately held organization.
That background taught him what CFO-level financial leadership actually looks like – the systems, the reporting, the analytical rigor, and the strategic thinking that separate well-managed companies from those that fly blind. He founded Keystone Business Consultants to bring that same caliber of financial discipline to growing businesses – whether they’re in Western Pennsylvania or anywhere in the United States.
Track Record
• Managed financials for businesses generating up to $1.5 billion in annual revenue
• Reduced balance sheet liabilities by $2.5 million through process improvements
• Improved operating margins through detailed financial and procurement analysis
• Built financial models and reporting systems used in daily executive decision-making
• Increased cash visibility and improved working capital management across multiple organizations
Our Approach
Most businesses don't have a financial visibility problem — they have a translation problem. Financial data exists, but it isn't being leveraged to drive clear, execution-ready decisions. Keystone Business Consultants bridges that gap by combining technical financial expertise with a practical, operator-focused mindset.
Rather than simply reporting on what has happened, the focus is on understanding why it happened and what to do next — helping clients improve cash flow, strengthen financial strategy, and operate with greater confidence. This approach goes beyond traditional accounting. It positions finance as a strategic driver of the business, not just a reporting function.
We're not here to replace your bookkeeper or your CPA firm. We sit above those functions, providing the strategic layer that turns financial data into business decisions — the same discipline that companies paying $200,000 or more for a full-time CFO expect, built for businesses that aren't at that stage yet.
Christopher is a Certified Public Accountant (CPA) and has supported businesses across a range of industries, including real estate, construction, manufacturing, and service-based organizations. His experience also includes directly supporting operations undergoing significant growth and new site launches, providing a practical understanding of the financial complexities of business expansion.
How We Work
We offer both on-site and virtual engagement models depending on what makes sense for your business.
For local businesses in the greater Pittsburgh area, Cranberry Township, Butler County, and across Western Pennsylvania, we work on-site, in your office, alongside your team. There’s value in being in the room – understanding the day-to-day operations, building relationships with your staff, and being available for real-time conversations.
For businesses anywhere in the U.S., our virtual model delivers the same depth of financial leadership through cloud-based accounting platforms, real-time dashboards, and regular video meetings. The tools available today make remote CFO work just as effective as being on-site – and it opens the door to working with the right financial partner regardless of where you’re located.
Whether you’re a business owner down the road in Butler County or across the country in California, we’d welcome the conversation. If you want more clarity, control, and confidence in your financial position, schedule a free 20-minute clarity call and let’s discuss where you are and how we can help.